Facebook advertising is one of the most effective ways to grow your business online. With over 2 billion active users, spending several hours per week on the platform, your target market is on Facebook and you need to be talking to them. Facebook advertising presents the opportunity for businesses of all sizes to reach their desired audience and sell directly to them. Businesses who leverage Facebook ads successfully can significantly grow their business in a predictable, measurable fashion.
We provide our clients with targeted leads through Facebook advertising by building and implementing an automated facebook sales funnel, researching and targeting the very best audience, creating ads that convert and constantly experimenting and testing ads to determine the combination that provides the best results. This ongoing experimentation and testing include the following tactics:
Our proven process guarantees measurable results.
We start with the budget as it will help to determine the resources that are required for the campaign. If you have an existing campaign, we are happy to proceed at the same budget to assess the performance of the existing campaign and provide suggestions for improvement. A huge budget is not necessary to get leads from Facebook if you are just starting out and looking to get your feet wet, we suggest an initial advertising budget of R1000 and then evaluate the results.
Facebook is all about the audience. We will need to know all about your company, its product and services as well as your target market, personas, segmentation and of course the competition. We will assess your existing online marketing as well as that of your competition and provide a custom strategy to reach and convert your potential clients and outperform your competition.
During Setup, we develop an automated sales funnel on the Facebook platform. This provides essential information regarding the audience reached and their ineractions with the ads which will be used to report and improve the campaign performance. We will design and develop Facebook advertisements containing high-quality images and graphics or video, advertising copy, headlines, and descriptions and will ensure you have the opportunity to review all advertising elements prior to going live
The results of the monitoring of the sales funnel and the Facebook ads as well as all leads, together with all actions taken and changes made to the campaign will be provided in a comprehensive report delivered monthly. We will also setup a weekly, bi-monthly or monthly feedback session to discuss performance and strategy and to answer any questions you may have.
This step is an ongoing process. We constantly monitor the sales funnel and ads and as time progresses, we begin to see a trends within the campaign that highlight high-performing ads and low-performing ads. These trends are tested and confirmed and then adjustments are made to the campaign and ads to improve the overall performance of the campaign.
Provision Solutions took over from our previous Facebook management company. They have consistently provided growth in our target audience as well as leads generated. They also provided excellent content that has made us the topic of conversation within our niche. Great Job!
I have been very sceptical for some time regarding the effectiveness of social media marketing. My partner convinced me to give Provision Solutions a test after he showed me what they did for his other company. I must say, I am impressed. They set realistic expectations from the beginning and delivered measurable profitable ROI from the second month. Now I am a believer.
Finally, after going through a lot of so called "experts", Shaun from Provision Solutions said exactly what my previous experience had proved to be true. He mapped out a realistic strategy that gave our company increased exposure as well as sustainable sales leads. We are so happy they are now managing our whole online marketing function. Stay away from the huge promise - no delivery "experts" and give Provision Solutions a call.
